Friday, November 12, 2010

Botox "frequent-flyer-miles"

Not that I needed any sort of incentive to keep up with my Botox, but leave it to the geniuses at Allergan to concoct a way to incentivize us to stay on top of our Botox treatments, anyway! (Even though it's a bit hard to discern feelings in print, I am not being sarcastic at all. They really are very smart marketers!)

Allergan recently launched a rewards program, dubbed "Brilliant Distinctions". Akin to a "frequent flyer mile" situation, you are rewarded for every Botox/Juvederm treatment. 

Here's how it works; upon signing-up for the program, you are awarded "points" for every Botox or Juvederm treatment you receive. It doesn't matter how much of either consumable you use, just going through the act of the treatment qualifies you for points, so you are rewarded for frequency, not size. 

The points you are awarded translate into a dollar amount (200 points equals approximately $25.00) which can be saved up, or applied piece-meal to each treatment moving forward. (All of the legal fine-print and specific details can be found on the Brilliant Distinctions website.)

Although points are only given for Botox or Juvederm, the points can be redeemed on any Allergan product; including of course Botox or Juvederm, but also Latisse, or any Vivite skin care product. 

Depending on the timing, either Botox of Juvederm can be on special promotions where double or triple points are awarded for getting a treatment. 

Considering that Botox and Juvederm injections are treatments that are needed repeatedly, it is smart of Allergan to develop ways to incentivize  people to keep up with it.















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