A permanently permanent mascara?

First came permanent makeup. 

Knowing that there was a large female demographic that would never go for a "Mother" or dragon tat', tattoo artists cleverly adapted themselves to fit a more conservative lifestyle. Marketed as "permanent makeup," hordes of otherwise straight-laced women signed up to have their favorite style of eyeliner, lip-liner, lip-color, and even eyebrows, tattooed onto their faces. 

At the time, it was a novel and appealing concept; with permanent makeup, women could swim, sweat, shower, wake-up in the morning, do whatever, and already look the way they wanted to. 

Then, there came the extremely pervasive eyelash craze. 

Between eyelash growth enhancers like Latisse, lash extensions, and eyelash conditioners, the market is currently a flurry with eyelash products. 

It appears that the eyelash craze of now has merged with the permanent makeup craze of yore, as a semi-permanent mascara treatment has entered the scene. For those that felt applying mascara was always a huge time-suck, enter LashDip. Lasting up to six weeks, each eyelash is coated in a way so that it looks defined, curled, lifted, and separated. 

Pros: It's waterproof and smudge-proof, and your lashes will look defined the moment you wake up, or step out of the swimming pool.

Cons: It's $200-300 for your initial treatment, and touch-ups are recommended every 3-weeks.

The before and after pictures certainly look pretty, and it certainly is a wholly new concept in the world of eyelash loving. 

However, whether or not applying mascara is really a $250/month inconvenience is yet to be determined...