He may be annoyed that I am revealing his trade secrets here, but Dr. Sobel does so many Botox injections that he has developed an entire comedy routine around the procedure, which he has finessed to the point that it can be easily altered depending on the mood of the patient. However, despite mastering the art of "Vitamin B" injections, Dr. Sobel himself has lines across his forehead when he raises his eyebrows.
Even though he is insistent that his young daughters use as many SPF-rich products as possible, he goes on 75-mile bike rides without a stitch of sunscreen on his body.
When it comes to skin care, Dr. Sobel is a perfect case of "practice what I preach, not what I do." Excellent at advising skin care plans for others, he is incredibly remiss in the way he takes care of his own skin. (Being genetically blessed with an eternal baby face has allowed him a lot of slack in this area... so far.)
As frustrating as this might be (for me especially), Dr. Sobel represents a whole sub-group of men: for every one well-publicized man that embraces taking care of themselves and following a good skin care regimen, there is another man that abjectly rejects any notion of pampering him-self.
Problem: He washes his face with whatever hand-soap is closest.
Solution: Place a facial cleanser within easy reach, that is packaged very simply (bright colors and flowers are not going to make this an easy transition) and make sure that the face-wash contains ingredients that provide the biggest bang for the buck.
Depending on his skin-type, look for something that will solve as many issues as possible. If he has oily/acne-prone skin, find a cleanser with glycolic-acid-- it will help prevent ingrown hairs, and promote the natural exfoliating process. If he has dry skin, look for a "gentle" wash that will clean the skin without overly drying it. Spend time finding the right product, because if he doesn't like how it makes his skin feel or look, he's going to revert back to his old habits.
Problem: He hates using sunscreen.
Solution: Swap the bar of soap in the shower, with a bottle of Solise Sun Wash. A body-wash with SPF built-in to it, while washing himself he will be protecting every inch of his body from sun damage without even thinking about it. Solise is safe enough to also use on the face, this non-greasy, hypoallergenic body-wash makes daily sun protection a no-brainer. (Plus, it has a light, fresh smell to it, so if he also hates cologne... this helps out with making him smell nice too.)
Problem: He won't get Botox.
Solution: Solicit every patient to ask him before a treatment, "Umm, so why don't you get Botox?" until he get's the message... (Just kidding!)
When it comes to things like Botox that are done purely for aesthetic reasons, not wanting to partake is a personal decision that can be 100% respected. Not using sunscreen however, which is paramount to future health and livelihood, is a completely different scenario that is worthy of a little manipulation.
A manly man is not going to convert his ways easily, but with a little well-planned help from you, he can be encouraged to do the barest minimum to get the biggest return.

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