Isolaz's new acne campaign includes zit popping ninjas...

Puster. Grimey. Slick. These are just a few of the evil Pimples you have to defeat in order to become a bonafide zit-killing Ninja... 

The marketing department behind Isolaz, the acne laser treatment that acts as a vacuum to suck out and sterilize your pores, developed a whole "Stop the Pop" campaign, complete with zit popping video game, that is geared towards kids, tweens, and teens to try and prevent them from popping pimples in the future. 

Keeping your fingers away from your face is sage advice when dealing with acne. Although it is SO tempting to pick and prod, trying to excise acne, blackheads, and/or whiteheads yourself usually results in a bigger mess, and is the number one cause of acne scarring. 

Isolaz's "Stop the Pop" campaign is an interesting attempt to curb such "popping" behavior, and they are trying to reach their target acne audience in their home liar: the interwebs. Isolaz is using Facebook, Twitter, YouTube, and email blasts to utilize social media as much as possible to help drive their point home.


To encourage participation they are following all the SM guidelines; giving away great prizes, creating compelling content for YouTube, and yes... they even created a game where YOU can be a zit popping ninja. (If you beat the game, you can go so far as to upload a picture of yourself and create your very own personalized "Stop the Pop" ninja image.)

It's a good idea to try and reach those that are most likely suffering from acne in the forums they are most likely to frequent, and it is for a great cause-- because Isolaz is a system that really does work for treating acne and not enough people know the amazing results that can be achieved. 

However, I believe that today's youth is a little more sophisticated than this campaign gives them credit for, and it will be very interesting to see what kind of results and feedback Isolaz receives from this endeavor. (Isolaz is asking for contest applicants to submit personal videos that plead their case as to why their acne situation deserves to win free treatments. A look at the "Stop the Pop" YouTube channel reveals minimal outside activity.)