Friday, October 22, 2010

Snap, crackle, Stop-the-POP: Acne Q & A in Beverly Hills

And she's baaaaaack. 

For her second Isolaz "Stop-the-Pop" video installment (part of a campaign aimed at helping spread awareness of the amazing acne benefits that the Isolaz laser can deliver), internet sensation beauty-guru Elle Fowler visits a Beverly Hill dermatoligist's office for her second Isolaz treatment. 

After recently relocating from Atlanta to Los Angeles (good for her! She's only 21, and yet has already carved out a lucrative online niche for herself, and her 16 year old little sister Blair), Elle went to celebrity dermatologist Ava Shamban where Dr. Shamban administered her second Isolaz treatment. Elle found her second treatment fairly different from her 1st, but as she accurately explains, different derms use treatment settings differently which result in a varied patient experience.

Amidst her treatment, she asks Dr. Shamban the most frequently heard Acne and Isolaz questions, a tour of Dr. Shamban's med-spa is givem, and Elle's actual treatment is video-taped and shared. 


As "Stop-the-Pop" goes on, and the amount of video applications Isolaz receives from people hoping to be part of this campaign increases, (just go on YouTube, and search "Stop-the-Pop...) the more I second-guess my initial opinion of this campaign. Even though Acne is an extremely sensitive, potentially embarrassing subject matter, the possible rewards seem to outweigh the possible down-falls, and Isolaz apparently picked a great "ambassador" to be the face of their endeavors. 

Very interested to follow this campaign's journey and results...

No comments:

Post a Comment