Even though some of the tactics seemed juvenile, Isolaz's selection of a YouTube ambassador was spot-on with Elle Fowler, and overall Isolaz deems the campaign a success in regards to introducing the existence of Isolaz's acne fighting abilities to a much wider audience.
Host of the popular YouTube channel "allthatglitters21", Elle herself has received almost 63 million views (!!!!!!!!!!!!!!) and is clearly a trusted source for beauty advice. Her last YouTube installment for Isolaz's "Stop the Pop" campaign features a wrap-up of her Isolaz experiences, in addition to an overview of her own past acne suffering, and her top tips for dealing with acne.
As the campaign approaches completion, Isolaz reports success with 1.5 million views of their Elle/Isolaz videos, and 1,600 video submissions to the sweepstakes. (This is extra impressive when considering that the video submissions were supposed to consist of individual's stories of acne suffering, which is a sensitive topic that most would not want to willingly share for judgement.)
Isolaz's campaign accomplished it's goal by exposing lot of new eyes to the acne miracles that Isolaz can perform, and the company promises to unleash new and innovative ways to garner more exposure for the future. With a new focus on acne treatments for 2011, we at Cosmopolitan Skin Care Solutions will anxiously await to see what they come up with...
In the meantime, enjoy Elle's last video:
No comments:
Post a Comment